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August Sneak Peak!

Jason Burkum at Beansmith has been very busy carefully roasting the coffee you’ll be sampling shortly. Look for notes of blueberry and jasmine and hints of lemon curd. We love it and we’re sure you will too!

Your July tasting boxes!  Packed with love in New York City!  Shipping right now!

Your July tasting boxes!  Packed with love in New York City!  Shipping right now!

New Coffees on the Way!

One of our favorite experiences at CraftCoffee is sitting down with our barista friends to taste new coffees for the site.  Last week we had a chance to try 8 new coffees from an excellent roaster who you’ll see available on the site in the coming weeks.

weighing the beans

We get scientific with this stuff so that you don’t have to!  We carefully weigh each sample, monitor water temperature, and take notes every step of the way.  But of course, you just want a great cup of coffee! 

pour over

With input from our experts, you can be confident that the coffees you buy at CraftCoffee won’t disappoint.

Eric tasting coffees

Special thanks to our friend Eric Grimm for leading this tasting.

Have a great holiday!

Pop Coffee

By Eric Grimm

Growing up in the South with little guidance from siblings who were at least seven years older than me, I was forced to grasp for positive role models to let me in on the secrets of how to function in the world. Twenty-two years of television, movies, books, and music have taught me invaluable lessons about who to trust when making important decisions.

I trust Roger Ebert to tell me what movies I should watch. I trust Padma Lakshmi to tell me what foods to eat. I trust Lady GaGa to tell me who to vote for. The little things, unfortunately, are not as black-and-white. I had no one to tell me that dropping off my laundry was a reasonable thing to do and, as a result, have lost dozens of hours waiting at a laundromat only to shrink most of my sweaters. Who was there to tell me that changing the track on my iPhone would result in me getting punched five times and having my phone stolen?

Perhaps most importantly, who in the entertainment industry is supposed to teach me about good coffee?  That, kind reader, is the subject that we’ll explore in this ongoing series that we’re calling Pop Coffee.

Keep your eye out for our first Pop Coffee post early next week. Oh, and drop us a comment if you come across any awesome coffee references in pop culture that you want us to write about!

Eric Grimm is the Coffee Education Director at Irving Farm Coffee Company. He’s a contributor to the CraftCoffee Blog.