May 2012
16 posts
3 tags
Founder Finds: Crispy Asparagus
Before Mike Horn founded Craft Coffee he started What Is Fresh - the best online guide to farmers markets in New York City! He clearly has a love for good things (excellent coffee, fresh veggies and local foods) and fell for these crispy asparagus on his stroll through the Union Square Farmers Market.
Tweet at @mikehorn and chat with him about your favorite recipe with asparagus!
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Craft Coffee Crushes: Lottie + Doof
It won Saveurs Best Food Blog Award this year and is quickly stealing our hearts (.. and our bellies). We’re talking about Lottie + Doof!
Lottie + Doof has been around since 2008 and have been providing the world with amazing recipes and photos that will make you drool.
Go there and find deliciousness like Rhubarb Fool with Cardamom Cream and Brandy Snaps. (which is blowing our minds..!)
...
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Pro-Tip Tuesday: Cool it off
Today’s pro-tip is by our lovely coffee evaluator Alex Bernson.
Taste your coffee at different temperatures
Here’s a real simple way to learn a lot more about a coffee: try drinking it at cooler temperatures than you normally would.
It is easiest for us to taste things when they are near our body temperature, and harder when they are too hot or cold. This is why bad beer is served...
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If You Leave Me Now...
Today we’re saying goodbye to our good friends Detour, Novo and Panther after many good times enjoying notes of brown sugar and coconut, passionfruit and grapefruit acidity and flavors of pears and barley malt.
But we’re packing lots of great stuff in boxes this weekend, so get excited - new Craft Coffee is on it’s way!
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Founder Finds: People's Pops
It’s time for Craft Coffee’s founder, Mike Horn, to show some of the things that he loves:
“I am obsessed with People’s Pops. I eat them before my lunch and after. Preferably the blueberry ones. I actually love People’s Pops so much that I will be serving them at my wedding this summer! If that isn’t true love, I don’t know what is.”
Tweet at...
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Craft Coffee Crushes: My Daily Coffee
How can we not crush on Mike White?
Every day he enjoys an espresso at one of the amazing cafes in NYC. Then he posts a picture of his cup. It’s kind of like a coffee diary… Besides seeing how the espressos sticks to the cup we love looking at the cups themselves. We love to imagine what the cafe looks like, who’s there, what kind of conversations people are having, the music....
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Pro-Tip Tuesday: Quality Assurance
Some of you may have heard that one of the coffees in the May Box is from Kuma Coffee.
Mark Barany from Kuma just send us this photo from Seattle. He cupped all the batches of roasted coffee that are going in the Craft Coffee boxes to make sure that the quality of your coffee is top notch.
Mmm… doesn’t that look delicious? It doesn’t get more fresh than this! Tweet your...
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Music Monday: May Box Spoiler Alert!
Warning warning, spoiler alert! You are about to get a special sneak peak of the coffees you’ll get in the May box. If you are a subscriber you can look forward to a delicious Indonesian coffee from Seattle based roaster Kuma Coffee. Head roaster Mark Barany has created this week’s Music Monday playlist! Enjoy some sweet Kuma Coffee tunes and remember to say hi to Mark...
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Can You Guess?
Can you guess how many samples there are in this crate? We are so busy at the moment and need more coffee evaluators to help us find insanely good coffee. Know someone in NYC? Send them our way!
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Win a Last Minute Mother's Day Gift!!
HERE’S YOUR CHANCE TO WIN A MOTHER’S DAY GIFT!!
Alexis Ohanian (@kn0thing), founder of Reddit, is our super fan and he’s giving you a chance to make Mom really happy - why not try to win?
“Moms FTW! bit.ly/KFg3yh I’ll buy someone’s Mom 3mo sub for best tweet why she deserves it -cc @craftcoffee who’ll judge next 24hrs”
Tweet at @kn0thing with your...
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Craft Coffee Crushes: How Sweet It Is
Some of us at Craft Coffee have been following Jessica and her blog How Sweet It Is for a long long time.
It’s the perfect blog if you are looking for amazing recipes for any occasion.. Mondays, rainy days, sunny days, good days, sweet days, fatty days.. Sometimes I just go there for the witty writing about husbands and cakes exploding in the oven.
But yesterday, I was there for this: ...
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Pro-Tip Tuesday: Rwandan Roasts
Today’s Pro-Tip is written by Alex Bernson, one of the Craft Coffee evaluators. Rwandas land on our cupping table from time to time and we’re excited to see more and more good stuff show up. Here’s why:
If you’ve been receiving a Craft Coffee box for the last couple months, or have the fortunate ability to get coffee from multiple great coffee roasters where you live,...
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Music Monday: Craft Coffee Team
Today’s playlist is put together by Emma who is the marketing intern at Craft Coffee (if you tweet at Craft Coffee you’re probably talking with her). Emma moved from Denmark to New York last summer, but she already has a lot of American favorites.
Enjoy the soundtrack of the week!
Chiddy Bang - Ray Charles (This song can instantly make me smile. So much joy) Trentemøller - Moan...
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Tweets of the Week
It’s Friday and we want to say thanks for these awesome tweets of the week!
@initiogroup
Just received some love from @craftcoffee. A little sunshine on a grey morning. Thanks (at @growlabs) [pic] — path.com/p/4eMAp
@nleach
@craftcoffee If you send me a branded sock, I’ll blog all about my sock-brewing endeavors!
@deanandbek
Everybody should believe in something. I believe...
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Craft Coffee Crushes: Orangette
Stumbled upon another amazing blog that you’ll all like - Orangette. Molly, who writes the blog, is pregnant with a little girl and knowing this only makes our hearts pump even harder! Can’t wait to see how fast the little one is going to learn how to take amazing photos and bake delicious cakes.
..like this one:
Mmm… Rye Crumble Bar with Jam
Congrats on everything, Molly....
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Pro-Tip Tuesday: Imbibe Magazine keeps it simple!
We borrowed today’s Pro-Tip from one of our favorite magazines: “Imbibe”! In this months issue (May/June 2012), coffee pros are talking about coffee-do’s and we want to share one of the tips with you:
”In all honesty, brewing delicious coffee can be as simple as you want it to be,” says Pete Licata, 2011 U.S. Barista Champion and partner in Hawaii’s...
April 2012
17 posts
2 tags
Music Monday: Novo Coffee
Today’s Music Monday Playlist is put together by Jake Brodsky, the co-founder of the amazing Novo Coffee! Here goes!
Spearhead - Say Hey
Bad Weather California - I’ll Reach Out My Hand
Manu Chao - Desaparecido
Public Enemy - Bring the Noise
Boogie Down Productions - Criminal Minded
Tell Jake what you think of his playlist: tweet @NovoCoffee and @CraftCoffee!
Thanks, Jake!
You...
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Mama, I Love You
They’re telling us what to do, what we can’t do and what we should do - even as adults. But when life gets interesting, she is always the first person we want to call. Mom.
Thinking back, I remember how I would pull my mom into my room at put the Spice Girls cd on full volume as a declaration of my love for her (yes, I’m a 90’s child.. and yes, I had the plateau boots...
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Earth Week
Hey all! It’s Earth Week and Craft Coffee is celebrating. Last weekend we went to a showing of Planet Earth right on the East River. It was a cold Saturday night, but it was all worth it!
Watch these kids narrate Planet Earth! Trust me - it’s hilarious!
What did you do to celebrate Earth Week (or wish you did)? Tell us @craftcoffee or comment on our facebook page!
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Craft Coffee Crushes
When you’re in the food/drink/life is awesome so enjoy it-business you stumble over amazing photos, articles and blogs constantly. And sometimes, something extraordinary pops up. This week the Craft Coffee team fell in love with Smitten Kitchen.
We’re already crazy about these delicious cinnamon brown butter breakfast puffs!
Photo: Smitten Kitchen
Just amazing. Check it out!
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Pro-Tip Tuesday: The Ultimate Recipe
Before I got into coffee the ratio of coffee/water was always really confusing to me. But Sam Lewontin, our Craft Coffee-coffee expert, gave me this really simple recipe that I can easily remember.
60 grams of coffee per 1 liter of water. Alright, fellow Americans. Don’t freak out. That’s 2.12 ounces per 4.2 cups of water.
This makes about two big cups of coffee. If you want to...
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Music Monday: Detour Coffee
Are you ready for some sweet tunes? Every Monday we will present a playlist compiled by the roasters of the month, the Craft Coffee team and other awesome coffee’ists. We’re calling it Music Monday.
This week’s playlist is made by Kaelin, the owner of Detour Coffee.
This is your soundtrack for the week - enjoy!
Caribou - After Hours (he’s from Dundas where we are based...
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Tweets of the Week
It’s Friday, which means it’s time to sum up this week’s twitter activity!
Adam Sirois @adamsirois:
just heated up a leftover cup of coffee in the @GA microwave. man, @craftcoffee would kill me if they saw..
Erica Hsu @ericahsu
@craftcoffee I plan to enjoy the beautiful weather by spending time doing outdoors-ey activities, like hiking! :...
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Craft Coffee, Meet Spring!
The Craft Coffee team decided to go out and enjoy the hot spring sun and get fancy thirst-quenching drinks. Doesn’t this picture just make you want to scream “TAKE ME TO THE BEACH!”?
How are you celebrating that summer is near? Send us a photo by tweeting it @craftcoffee! We’d like to get to know you better… :)
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April Box's A-Comin'!
We know you’re as excited as we are!
The April Box has shipped and there are some real treats in there for you this month. Can’t wait to hear what you think! As always, we would love to see pictures, videos, posts, stories and everything in between. Post them to our facebook page or tweet @craftcoffee.
And for those of you who have never gotten a box: Guys, we’ve been around...
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Artsy Sidewalk
We are so honored to have the opportunity to live and work in New York City. Every day we come across cool and inspiring things, like this portrait on the sidewalk. And it made us think…. what does your city look like? Find something quirky, weird, beautiful or fun in your city and post a photo on our facebook page or tweet @craftcoffee.
And btw, how great would it be to have your face...
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Pink Julep Loves...
…CRAFT COFFEE!
We love when we meet new Craft Coffee lovers. Our new friend and blogger Ashley wrote down her thoughts on Craft Coffee on her blog pinkjulepabroad.com:
“If you consider yourself a coffee connoisseur or if you just really like it like me, then you’re in for a treat! Craft Coffee is a subscription service that sends you a box of fresh new coffees to try every...
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Goldilocks Syndrome
Welcome to Craft Coffee’s Pro-Tip Tuesday!
Do you ever wonder if the water you’re pouring over your freshly ground coffee is the right temperature? If it’s too hot you will burn the coffee grounds and if it’s too cold you won’t be able to extract the best taste. How can you get it just right? Stop worrying, Goldilocks. Try this:
When the water is boiling, take it...
Craft Coffee is Hiring! →
We’re looking for a full-stack Rails developer. Take a second to learn what we’re all about and apply or pass along the good word! Click the link above to learn more.
Reason #1,368 it’s awesome to work at Craft Coffee: Learn how to make the perfect of coffee ten different ways.
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Coffee for Everyone!
If you were alive in the 90’s you’ll agree that Daria knew what was up. Especially when she said this;
And we’re with her 100% on this one: We believe in coffee. Coffee for everyone.
Sign up today to join us! Wish Daria could too…
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Coffee Hour
We can’t possibly be the only ones who wish cocktail hour was coffee hour - Enter: Craft Coffee Cocktails!
Our two coffee evaluators Sam Lewontin and Alex Bernson came up with this awesome recipe for an East-African Spritz. Tweet your thoughts at them @craftcoffee #craftcoffeecocktails.
“…With the weather quickly warming up, margaritas have been on our minds. We thought the...
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Paper in my Coffee?
Another Pro-Tip Tuesday has arrived! Have you ever wondered why people rinse their coffee filters and what it does to the quality of their coffee? Todays pro-tip rant is about exactly that. Sam Lewontin, take it away:
“Rinsing your paper filter is one of the easiest ways to improve the quality of your coffee at home. Simply put: paper filters taste like paper, and rinsing with hot water...
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Monday Funday!
Dear World, Let’s try to make the world a happier place. At Craft Coffee, we are trying to be positive and spread joy all week long! You should try it.
March 2012
18 posts
3 tags
Women, drink up.
Pouring yourself yet another cup of coffee and feeling a little bad about all the caffeine you’re taking in? Guess what - you can stop worrying. According to a recent study, women who drink two to three cups of coffee daily have a 15% lower risk of depression. So start grinding those beans and put a smile on your face! Read more: Archives of Internal Medicine
Image used under Creative...
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Cold Brew vs. "Japanese Iced"
Ladies and Gents, Let me introduce you to a brand new Craft Coffee blog series….: Pro-Tip Tuesday!
Today, in the spirit of spring to come, we dig into Cold Brew vs. “Japanese Iced”. Sam Lewontin, our in-house coffee evaluator, has been so kind to give us a preview of his thoughts on the subject.
Any thoughts or comments? Be part of the conversation!...
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Craft Coffee Cats
Thanks to @TankChop we now have a japanese kitty fan! Post your photo to our twitter feed @craftcoffee or to our facebook page
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Are we there yet?
We are SO CLOSE to having 600 likes on Facebook! Help us get there and become a part of the Craft Coffee community. From Facebook you can follow our blog, be on top of promotions and contests and share your thoughts about the coffees you taste. Sounds great, right? Check it out here!
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The Doodle Challenge
Our lovely true fan Ben Blake @drawcoffee drew us an amazing Craft Coffee doodle back in January and it inspired us to experiment with our own coffee doodles…
Here, little Augie, from Augie’s Coffee Roasters, is headed his way from California to New York to drop of all the delicious coffee that went into your boxes for this month.
We reaaaally want to see what kind of doodles and...
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Something Simply Wonderful
Yesterday, Laura Schwecherl and Kate Morin from Greatist.com came over to experience our coffee evaluation first hand and learn more about what we do at Craft Coffee. We’re really excited that Laura decided to write this great blog post about us! Take a look:
“But beyond the coffee, their story is what inspired me to write this post. Because more so than the taste or the fact that it...
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Thunderstruck
Every month our tasters evaluate approximately 40 different coffees. Most of them don’t make it through.. but once in a while.. there’s a truly excellent coffee. A Craft Coffee. Our tasters get so excited and write out some great comments in our cupping notes. This one got an Ef! And if you’re a subscriber, it’s headed your way as we speak!
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March Madness!
We are happy to announce that the March Tasting Boxes have shipped! Soon, notes of honeydew melon, blackcurrant, lime zest and strawberries will be tickling your taste buds and we simply cannot wait to hear what you think about it. Perfect for warm days of spring, don’t you think?
It’s also our favorite week because we get to see all of our little Tasting Boxes make their way into...
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Coffee, lads?
Everything and everyone is going Irish (and green) this weekend, especially here in New York City.
The Irish are known for craft beer, high spirits and of course, Irish Coffee.
We are planning on making ourselves some Irish (Craft) Coffee right about now, hope you can join us!
Alright. So here’s what you need: 1 teaspoon sugar Vanilla extract, if desired 1 1/2 ounces Irish Whiskey 6...
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A Beautiful Graduating Class...
It’s almost that time again! Boxes of coffee towering over our desks here at the office means that our March Box is headed to subscribers soon!
As much as we can’t wait to send you our new coffees, we are also sad to graduate our three coffees from Fourbarrel, JJ Bean and Kickapoo. (Is this what teachers feel like when their students leave them?)
So before we do, let’s take a look at a few more...
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Craft Coffee on Daily Candy
Daily Candy pretty much just made our day (and our weekend actually!). Check us out in their Weekend Edition:
Craft Coffee What: Please tell us that’s not Folgers in your cup.Instead, get twelve ounces of hand-selected artisan varieties from three roasters delivered to your door monthly ($20-$25). Why: March’s brews include MadCap Coffee Company (from Grand...
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Good Things and Big Smiles
Everyone, meet Brian. He’s one of our very smily followers on Facebook and now also the winner of a three month subscription to Craft Coffee!
We love to see how excited our coffees make you, so feel free to post pictures like Brian’s to our Facebook page. On Facebook and Twitter you can also stay on top of our promos and contests.
We love good things and big smiles!...
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Wake Up and Smell the Coffee
When the smell of freshly brewed coffee slowly spreads in the Craft Coffee office, we all forget that hour of sleep we lost during the weekend.
Instead, we enjoy the early sunlight and some excellent coffee!
Tell us about your Craft Coffee mornings! Photos, tweets and lemon cupcakes are welcome.
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Tasting Notes brought to Life
One of the best parts of working at Craft Coffee is listening as our coffee evaluators tell us what to taste for when we sip a new coffee for the first time. It takes the written notes one step further and makes them that much easier to internalize.
Here, we tried to translate that experience visually. Try taking a sip of this month’s Papua New Guinea from JJ Bean Coffee Roasters, and...
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Celebrate Women
Did you know that International Women’s Day started in Russia in the 1900’s? There, it’s still tradition that the men buy flowers for the women in their lives and celebrate them more than they would on their birthdays! And by the way, we love flowers too… but some great coffee will make us really happy.. or a juice.. and a cupcake..
Why not celebrate the woman in your...
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Craft Coffee featured on TIME.com
We are super happy to have our story told on TIME.com as part of the Entrepreneurial Insights series highlighting innovative companies.
Here are a few of our favorite bits, but be sure to read the whole story over on TIME.com
Subscription services are catering to babies, beauty and Beagles, but what about addressing your morning caffeine...
